Empowering businesses and organizations to unlock the full potential of their meetings, events, and networks.
With 18 years of experience, Woven Path Consulting has successfully designed and managed, a wide range of meetings, events, and conferences for corporate, non-profit, social and association sectors. We specialize in event strategy, design, marketing, content management, sponsorship development, facilitation and training. Our experience in conferences, incentive programs, galas, fundraising events, fashion shows, sporting events, and large festivals will provide you with a level of expertise and leadership that will create the results you desire for your strategic goals.
Mission Statement:
At Woven Path Consulting, our mission is to empower businesses and organizations to unlock the full potential of their meetings, events, and networks. We believe that events are powerful tools that can be harnessed to help achieve strategic goals and drive meaningful outcomes.
We pride ourselves on being your partners on the journey, diligently weaving together our expertise and your vision to create remarkable experiences that leave a lasting impact. With a focus on effectiveness and innovation, we go above and beyond to ensure that every event we craft is meticulously designed, flawlessly executed, and leaves a trail of success
My Bio:
Previously serving as Head of Meeting Innovation at Meeting Professionals International, Lori was responsible for education and event content strategy, execution, and production for MPI’s global live and virtual event portfolio. She also delivered MPI Academy content to increase membership value and revenue streams through key delivery channels, including live events, chapters, industry meetings, and events and digital platforms.
Lori Pugh Marcum, M.S. MEM, CMP, CMM, CED, is a dynamic leader, consultant, and trainer with 18 years of expertise in the meetings and events industry. As the CEO and Founder of Woven Path Consulting, Lori has a proven track record of success in designing and executing high-impact strategies for corporate, non-profit, social, and association sectors.With a passion for strategic planning, stakeholder management, and content creation, Lori is recognized as an industry leader and an advocate for the advancement of meeting and event professionals.
Previously serving as Head of Meeting Innovation at Meeting Professionals International, Lori was responsible for education and event content strategy, execution, and production for MPI’s global live and virtual event portfolio. She also delivered MPI Academy content to increase membership value and revenue streams through key delivery channels, including live events, chapters, industry meetings, and events and digital platforms.
Prior to her time at MPI, Lori spent 6 years at Jacksonville’s PRI Productions as both an event producer and manager of the Event Producer Department, managing events with partners such as THE PLAYERS Championship, Gator Bowl Association, and the Jacksonville Jaguars. She also held positions as Special Events Manager for the AAA Five-Diamond resort, Ponte Vedra Inn and Club, and Events Manager for the Jacksonville Regional Chamber of Commerce.
Lori holds a bachelor’s degree in communications and advertising from the University of North Florida and a master’s degree in meeting and event management from San Diego State University. She has also earned multiple certifications, including Certified Event Designer (Level 1) from Event Design Collective, Certificate in Meeting Management and Certified Meeting Professional from the Events Industry Council, Event Leadership Strategist Certificate, Event Marketing Certificate, Healthcare Meeting Compliance Certificate, Meeting and Events at Sea Certificate, and Women in Leadership Certificate from Meeting Professionals International.
Lori has received numerous accolades for her contributions to the industry, including being honored as one of Eventex’s Top 100 Most Influential People in the Event Industry in 2022. She was also recognized as a MeetingsNet 2021 Changemaker and one of Conventions Magazine’s 22 Millennials to Watch in 2016. In addition, she served as an anchor for MPI’s Global Meetings Industry Day Broadcast from 2019-2021.
Our Services
Consulting
Woven Path Consulting is here to help you develop a comprehensive strategy for your meetings and events that aligns with your organization’s goals and engages all stakeholders. We believe that understanding the “why” is the key to building a successful event strategy that delivers results.
Our team can work with you to develop a concept, budget, KPI measurement system, benchmarking goals, marketing strategy, and templates. We have a dynamic mix of creativity and attention to detail that, combined with our expertise in strategic planning, stakeholder management, program development, marketing, meeting and event design, fiscal accountability, sponsorship development, project management, and customer relations, will help you achieve your goals.
In addition to driving business excellence through revenue growth and creating brand loyalty and attendee engagement, we specialize in event design that uses the Event Canvas Methodology, which is a people-centered and science-based approach to event design. Our certified event designers work with your team to create event concepts that align with your specific needs and goals, taking into account insights from your stakeholders and their behaviors.
At Woven Path Consulting, we believe in the transformative potential of data-driven insights. We begin by meticulously crafting personas for your target audiences, drawing upon rich data to create a deep understanding of their preferences, motivations, and desires. Armed with this invaluable knowledge, we then embark on the journey of curating personalized event experiences and launching precisely targeted marketing campaigns
Marketing
Design
We can assist with design concepts, programming best practices, and contract negotiations. With 15 years of experience booking the best speakers and performers in the world, we can recommend talent that will surprise and delight your attendees while staying within budget.
We offer an array of consulting options designed to optimize every aspect of your event’s success. Whether you’re seeking guidance on fundraising strategy, cultivating new revenue streams, honing brand management, or fostering community and public relations, our team of experts stands ready to deliver.
Consulting + Onsite Packages:
At Woven Path Consulting, we understand that every meeting and event is unique, and we offer customizable packages to fit your specific needs. Our consulting and onsite packages include:
- In-person meetings: We can meet with you in person to discuss your event and provide guidance on how to make it a success.
- Zoom meetings: For your convenience, we can also hold meetings via Zoom to provide consulting, assignments, and updates.
- Assistance booking vendors: We can help you find and book vendors that will best meet your event’s needs and budget.
- Vendor recommendations: We have a network of trusted vendors that we can recommend to you based on our experience and your preferences.
- Budget management: We can help you manage your event budget and provide cost-saving tips to maximize your resources.
- Creation of a detailed timeline: We will create a timeline for your event, including tools and templates to help you stay organized and on track.
- In-person event assistance: On the day of your event, we will be on site to handle logistics and ensure that everything runs smoothly.
- Other duties: We will work with you to determine any other duties that you need us to perform to make your event a success.
Hourly A’la Carte Event Planning and Consulting:
If you already have a team in place to manage the logistics and onsite execution of your event but need additional support for project management, theme and design ideas, marketing suggestions, and vendor recommendations, Woven Path Consulting can provide hourly event planning and consulting services. With our help, you can make your event even more memorable and successful without having to pay for a full package.
Woven Path Consulting offers day-of event management services for clients who want to be fully present at their event without having to worry about managing vendors, stage management, and volunteers. We will customize a package for day-of management of the event, program, and logistics, ensuring that everything runs smoothly and according to plan. With our support, you can relax and enjoy your event knowing that you are in good hands.
Day-of Services:
Training and Facilitation
Our facilitators create welcoming, unbiased, collaborative environments that keep discussions focused and ensure that everyone gets to share their ideas. With experience in event training and facilitation through Meeting Professionals International, the largest meeting and event association in the world, we are well-equipped to help you make your event a success.
Our areas of expertise include:
- Event Design Methodology: We use a data-driven approach to analyze stakeholder needs and behaviors and create an event design that results in measurable outcomes. This methodology ensures that your event is tailored to the needs of your audience and achieves your desired outcomes.
- Change management and facilitated problem solving: We help you identify challenges and opportunities and work with you to develop actionable insights and action items. Our goal is to help you implement effective solutions that drive positive change and growth.
- Strategic brainstorming sessions: We use brainstorming sessions to help you determine process improvements and identify new opportunities for growth and innovation.
- Programing and facilitation for team retreats: We create customized
team retreats that are designed to build teamwork, collaboration, and problem-solving skills. - Call for speaker platform best practices: We provide best practices for speaker sourcing and contract negotiation to help you attract top talent for your event.
- Adult learning best practices: We use research-based adult learning best practices to design content and formats that are engaging and effective for your audience.
- Audio visual budget optimization: We help you optimize your audio visual budget and production quality to ensure that your event is visually stunning and delivers a memorable experience for your attendees.
- Sponsorship package creation and recruitment: We provide expert guidance on creating effective sponsorship packages and recruiting sponsors for your event.
- Volunteer management and recruitment: We help you manage and recruit volunteers to ensure that your event runs smoothly and efficiently.
Whether you are planning a corporate event, conference, or team retreat, Woven Path Consulting can help you achieve your goals and create a memorable experience for your attendees.
Contact Us
@MiAddvantage